Chrysler has partnered with Google Maps to launch a virtual tour of its Michigan factory that builds the all-new 2015 Chrysler 200.
The virtual tour, with 360-degree interactive films and photography, allows users to get up-close to aspects of the assembly process, taking them inside the 5-million-square-foot Sterling Heights Assembly Plant. To build the new midsize sedan, Chrysler invested more than $1 billion to renovate the Sterling Heights facility, which employs more than 3,200.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle," said Olivier Francois, Chrysler chief marketing officer, in a statement. "The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before."