With its three Super Bowl commercials, Chrysler once again logged a performance that will be talked about as inspirational and hotly debated.
Fiat Chrysler Automobiles, General Motors and Ford all saved at least one of their Super Bowl ads for the big game instead of releasing them in advance and all three scored big points with commercials that were at times funny and at times emotionally powerful.
Automotive companies have been among the biggest spenders during the Super Bowl in recent years and Sunday night’s game was no different as each of the Detroit Three, along with Audi, Honda, Hyundai, Jaguar/Land Rover, Kia, Toyota and Volkswagen, all battled for attention.
Source
Detroit Free Press