Two letters are helping shape the future of the automotive industry, according to Chrysler Group LLC’s head of design Ralph Gilles.
“UI,” also known as user interface or how people interact with their vehicles, is driving the way automakers design new vehicles and the technologies within them, he said.
“The car keeps reinventing itself,” said Gilles, Chrysler senior vice president of product design, during a speech Tuesday morning at the 2014 SAE Convergence in Detroit. “What we try to do at Chrysler is make cars as soulful as humanly possible, and now the interesting thing is giving the car a soul is becoming the next big thing.”
Source
The Detroit News