As the highly anticipated, all-new 2015 Chrysler 200 continues to arrive at dealerships across the country, the Chrysler brand is pushing the boundaries of virtual reality to deliver a one-of-a-kind interactive experience. Launching this week at the Los Angeles Auto Show, “Beneath the Surface” is a four-minute, 4D-immersive experience using the Oculus Rift DK2 headset to highlight how the vehicle is made.
This past September, the Chrysler brand launched the Chrysler 200 Factory Tour, a first-of-its-kind interactive experience that allowed consumers to journey inside the 5-million-square-foot Sterling Heights Assembly Plant (SHAP), which builds the 2015 Chrysler 200. The “Beneath the Surface” experience puts consumers at the very center of it all — inside the all-new Chrysler 200 for a 4D look at how it is built as if inside the vehicle during the factory processes. The experience highlights some of the auto features that consumers don’t get to see on the showroom floor.
Source
Chrysler Media Group