Chrysler Brand Educates Families on Bullying Prevention through “Drive for the Kids” Program

In 2014, the Chrysler brand will continue its support of the Robert F. Kennedy Center for Justice and Human Rights’ bullying prevention initiative – RFK Project SEATBELT throughout and beyond the school year. The Chrysler brand has employed its local dealerships to support the measure during Drive for the Kids® fundraisers at area schools. The Chrysler brand Drive for the Kids program partners Chrysler Group dealerships with area schools and utilizes current model Town and Country minivans to help raise money for school programs in need of funding, as part of the brand’s commitment to student enrichment and offering consumers a convenient, low pressure way to engage with new Chrysler brand product.

“The Chrysler brand is committed to applying its resources to help build strong and safe communities through great partnerships with organizations such as the Robert F. Kennedy Center for Justice and Human Rights and its bullying prevention initiative,” said Al Gardner, President and CEO - Chrysler Brand, Chrysler Group LLC. “As part of our Drive for the Kids programs throughout 2014, we will continue to distribute free information about this important issue in a space where the topic is vital to the audience, including leaders in the school system, families and children.”