One of life's saddest realities is how outdated reputations lag a new reality. This works both ways: Products that used to be great maintain their reputations long after they have lost their competitive edge.
It also works the other way around. Consider Chrysler, for example. Now part of FCA (Fiat Chrysler Automobiles), Chrysler is one of the group's many bewildering brands, with others including Fiat, Alfa Romeo, Dodge, RAM and Jeep.
Source
The Street