General Motors Co. said Monday it has entered into a multi-year sponsorship with the University of Texas Athletics program in which the Chevy Silverado pickup will serve as the official truck of the Texas Longhorns and will pull Bevo, the Longhorns’ live mascot, to events.
GM’s Chevrolet brand made the announcement with IMG College, a sports marketing company, and the Ex-Students’ Association of the University of Texas (Texas Exes). The Silverado also will serve as the official truck of the Texas Exes alumni group, which includes more than 100,000 members.
Source
The Detroit News