October 20, 2014
Sam McEachern

General Motors hosted its Detroit-area regional truck drive for select members of the media earlier this week. The event, appropriately held at the Open Hunt Club in Bloomfield Hills, MI., gave journalists the opportunity to drive several of its all-new truck and SUV offerings for the 2015 model year, including the all-new 2015 Chevrolet Colorado and 2015 GMC Canyon.

We’ve already driven and reviewed the two highlights of the event, the Colorado and Canyon, but GM’s regional truck drive also gave us the opportunity to mingle with some of the key people in charge of its mid-size truck onslaught. The automaker hopes to appeal to many different types of customer with the Colorado and Canyon, including younger buyers and current SUV/crossover owners, so the marketing approach taken with the two trucks will be crucial to its success.

Source
GM Authority