DETROIT – Chevrolet’s small and compact car sales are up 229 percent year over year, from the second quarter of 2010 to the same quarter this year, evidence of the brand’s continuing success in attracting buyers of all ages including millennials, whose purchase priorities include advanced technology, fuel economy, functionality and affordability.
Chevrolet’s share of buyers under 35 continues to increase year over year, led by vehicles such as the Cruze, Sonic, and, most recently, the Spark mini car. Leading the segment is the Cruze, which is among the top-selling Chevrolet vehicles to those under 25. One in four Sonic and Spark buyers are also under 25, while almost six in 10 buyers of those cars are new to Chevrolet.
“The opportunity this new generation represents is enormous,” said Cristi Landy, Chevrolet marketing director, Small Cars and Electrified Vehicles. “The only way for Chevrolet to deliver the products, technology and services they want most is to really listen to what is important in their lives today and help enable them to reach their full potential.”