Many publications who have gotten the chance to speak with Cadillac president Johan de Nysschen have focused their questions on the automotive exec’s business strategies for Cadillac. The brand’s move to Manhattan, its new naming convention and its planned marketing overhaul have all been discussed at length, so Car & Driver focused on digging up some intel on its future products.
Cadillac is looking to become more of a global brand (hence the CT/XT naming scheme), which means it must expand its product portfolio accordingly. It would be next to impossible to expand in Europe without diesel engine offerings, and de Nysschen knows this. He told C&D diesel is “the fastest, most cost-effective way to reduce CO2 and emissions,” and “has to be a part of our (Cadillac’s) portfolio.”