General Motors Co.’s Buick brand is cutting the starting price on its 2015 Regal and Verano sedans by more than $2,000 each, by introducing two new 1SV base models. The automaker said the move helps it better compete and attract customers looking for bargains and value.
The move, reported by CarsDirect, a California-based online car-buying service, and confirmed by Buick, follows other base price cuts of up to $2,600 earlier this year by GM. The company previously added new L base models for the 2015 Chevrolet Cruze and Equinox, a 1SV base model on the Buick LaCrosse and SL trim for the GMC Terrain.
“These new trim levels offer an opportunity to increase awareness and consideration of Buick vehicles,” Buick spokeswoman Kelly Cusinato said in an email Friday.
The new Verano 1SV starts at $21,990 including destination fee, down $2,315 from the previous entry model starting price. CarsDirect says the 1SV trim on the Verano lacks satellite radio. It also lacks remote start, backup camera and Bluetooth that the next highest trim has.