June 11, 2014
Mike Colias

DETROIT -- Mercedes-Benz plays to fashionistas with its sponsorship of Fashion Week in New York. BMW appeals to art buffs through its partnership with the Art Basel art show in Miami Beach and its Art Car Collection.

Now, Cadillac wants in on architecture.

Cadillac is planning an experiential marketing campaign that will host architectural tours in Chicago next month, followed by tours in New York, Dallas, Miami and Los Angeles through the rest of the year.

Source
Automotive News