“Detroit” gave way to “America” in Chrysler’s widely awaited Super Bowl commercial this year, as the brand finally pivoted from its “Imported From Detroit” tag line after using it for three years.
“America’s Import” was the new signature line at the end of the Chrysler-brand anthem ad during the game’s third quarter, starring Bob Dylan from start to finish as narrator, protagonist and inspiration in a commercial that at least nominally was about the new 2015 Chrysler 200 sedan.
Source
Forbes