Aluminum-Bodied 2015 Ford F-150 Pickup Truck: Buyers Intrigued, Report Says

Stephen Edelstein

The aluminum-bodied 2015 Ford F-150 full-size pickup truck seems like a big gamble for the company.

The redesigned version of Ford's best-selling model promises to be more fuel-efficient, but many analysts have asked about aluminum's cost, durability, and ease of repair.

Yet a new study claims that buyers are, if nothing else, intrigued.

The study from research firm UBS found that buyers don't care what material their trucks are made of if performance is comparable--but became more interested in aluminum the more they learned about it, according to The Detroit News.

Source: 
Green Car Reports