“America’s Import”: Chrysler Brand Returns to its Roots as the Quintessential American Brand

Never before has the Chrysler brand experienced such high levels of awareness and consideration. And, with the brand’s all-new flagship now available at dealerships, and with plans to unveil another important, thoroughly refreshed vehicle later this year, “America’s Import” is clearly on a roll.

“Today’s Chrysler brand stands for quality, design, craftsmanship, performance and efficiency, innovation and technology, all at a very attainable price,” said Al Gardner, president and CEO, Chrysler Brand — Chrysler Group LLC. “We’re returning to our roots, the quintessential American brand — a brand that plays at the heart of the mass market, with world-class products that play in all the volume car and people mover segments.”