DETROIT – More than a third of GM’s 4,300 U.S. dealers are now offering or enrolling in “Shop-Click-Drive,” the online shopping tool that enables Chevrolet, Buick, GMC and Cadillac dealers to combine the convenience of the Internet with personal customer service.
Launched nationally on Nov. 6, 2013, “Shop-Click-Drive” lets consumers choose a specific vehicle, get estimated pricing, review available incentives, learn about and choose financing and insurance products, get information about their trade-in and apply for financing, all online. To date, GM dealers have sold more than 1,800 vehicles using this tool.
“We wanted to be among the first dealerships to market with ‘Shop-Click-Drive’ because it provides the experience that our customers expect from retailers,” said Dan Endress, director of digital marketing, Paddock Chevrolet in Kenmore, N.Y.