Research & Development

Can 2017 Pacifica Minivan Re-Energize Chrysler?

Fiat Chrysler Automobiles wants to dramatically redefine the minivan category with its new Chrysler Pacifica and a hybrid version — two models with enough fresh styling and performance to potentially re-energize a segment that has lost more than half its sales the past 15 years.

FCA is dropping the Town & Country name and plans to reveal its new 2017 Chrysler Pacifica early today  at the North American International Auto Show in Detroit.

Find These Star Wars-Themed Dodge Muscle Cars Near You

Getting excited for the upcoming release of The Force Awakens? Well you're not alone. Aside from the legions of fans squeezing into their costumes to line up for the theatrical premier on December 18, Dodge has been roaming the streets of Los Angeles with three Star Wars-themed muscle cars. And you can track where they're going on Twitter.

Ford Accelerates Expansion of Electrified Vehicle Battery Research and Development, Benefiting Customers Worldwide

DEARBORN, MICH., Dec. 10, 2015 – Ford is expanding its electrified vehicles research and development program in Europe and Asia this year, creating a “hub and spoke” system that allows the global team to further accelerate battery technology and take advantage of market-specific opportunities.

The global expansion also allows Ford’s Electrified Powertrain Engineering teams to share common technologies and test batteries virtually, in real time, to develop new technology faster while reducing the need for costly prototypes.

Darth Vader is actually the Dodge Viper, claims Dodge (really)

t might be instructive over the next couple of weeks to hold a competition for Best Star Wars Brand Integration.

So many products seem to believe that by finding some way, any way, to tie into "The Force Awakens" their brands will live long and prosper.

I worry.

How many of these tie-ins provide anything more than a piggybacking that suggests a lack of self-worth?

Every Fiat-Chrysler Brand Has a New Star Wars-Themed Ad

With the average attention span of the modern consumer clocking in somewhere in the sub-10-second range, it’s more difficult than ever for marketers to make a lasting impression. One surefire way to grab the attention of the tech-distracted masses is to latch onto an already skyrocketing chunk of popular culture that has them in its grip. And that’s exactly what Chrysler has done with its latest batch of Star Wars–themed advertisements, intended to capitalize on the hype surrounding Star Wars: The Force Awakens, which debuts worldwide on December 18.

Ford Adds Apple's Siri To Older Vehicles With Sync

For those complaining that their older versions of the Sync infotainment system lacks some of the features they want, Ford today said it has a software update to provide Siri eyes-free capability to about 5 million customers.

The update that provides more convenience to Apple iPhone users is being released for vehicles dating back to the 2011 model year that have the version of Sync known as MyFord Touch. The update can be downloaded through

Jeep Introduces Two New Special-edition Models at the Los Angeles Auto Show

The Los Angeles Auto Show will mark the debut of two new-for-2016, special-edition Jeep® models:  the 2016 Jeep Grand Cherokee Night and the 2016 Jeep Wrangler Backcountry.

The Jeep Grand Cherokee SRT Night blends ultimate performance with a premium black appearance that includes a unique black roof and lightweight performance wheels. To celebrate the winter season, the Jeep Wrangler Backcountry delivers snow lovers a winter-themed Jeep that will get them wherever they want to go with a host of Wrangler’s most capable off-road features.

2016 Cadillac CTS-V Is Superfast, Super Smart

The four-star 2016 Cadillac CTS-V is stunningly fast — 0-60 m.p.h. in 3.7 seconds and a top speed of 200 m.p.h. — but that’s just the beginning of the super sedan’s accomplishments. The CTS-V also brims with advanced safety and convenience features and offers surprising comfort.

Cadillac’s V-series line of high-performance models exists to challenge the peak of Audi, BMW, Jaguar and Mercedes-Benz’s model lines. The CTS-V competes with the Audi RS 7, BMW M5 and Mercedes-Benz AMG E63 for the most exquisite combination performance and luxury the auto industry can attain.

Fiat-Chrysler Is Introducing a Cool New Tech Feature

Many vehicle owners understand the frustration of having to look up maintenance information in the owner’s manual that comes with the vehicle from the factory. Over the years, as we develop our relationships with our cars, factory-supplied gear such as the jack and the owner’s manual gets shifted around. The glove compartment can get stuffed with registrations, insurance documents and other paperwork, as well as all kinds of other stuff, and the manual can get jammed into the back of the compartment — or taken out and lost.